At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.
The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future!
Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!
For our Audience Strategy and Profiling team in London, UK we are looking for a Lead Audience Profiling.
As we accelerate our journey, the Audience team’s mission is to deeply understand our prospects and consumers' needs and fulfill them better than anyone else. This team will be acting as the cohesive force that underpins PMI’s consumer-centric, data-driven strategy. You'll be working together with a mix of talents in data, analytics, science, technology, marketing and media. You’ll constantly look for effectiveness, efficiencies and big wins: What can we do better? Where can we scale?
You’ll gather audience insights from quantitative and qualitative data and work with data scientists and analysts to implement targeting solutions globally across multiple verticals.
Responsibilities:
- Deliver comprehensive descriptive analyses answering business questions in order to produce actionable insights and support ad-hoc requests with exploratory analyses;
- Summarize and simplify analytical results through reports and consequently interpret and translate insights into clear business recommendations;
- Describe consumer behaviors, interactions and demographics into profiles with consumer level engagement data